Feel Rite Fresh Markets in West Seneca is one of the only places in West Seneca where you can find such a large selection of vitamins and supplements and 100% organic produce. At Feel Rite West Seneca, as with any Feel Rite location, you’ll find a wide variety of organic, eco-friendly, and natural and local products. Special to Feel Rite West Seneca are features like a large organic and natural frozen foods department and a wide variety of fair trade, organic and natural health and beauty products.