At Feel Rite Fresh Markets our number one goal is to be where healthy living starts in Western New York. We want to help you no matter if you’re just beginning a healthier lifestyle or if your a champion body builder. We carry only the best in everything from organic produce to sports nutrition to home and gifts to health and beauty and vitamins and supplements. You never know what you’ll find.

In 1971 our founder along with his mother and sister started Feel Rite Natural Food Shoppes in Western New York, long before big box grocers were carrying anything organic in their stores. While our stores have grown and changed over the last 45 years, including our name to Feel Rite Fresh Markets, our main mission has stayed the same, bringing healthy, pure, organic foods and supplements to the public at a good price. As we’ve grown, we’ve stayed true to our roots, Buffalo family owned and operated to this day.

Our mission at Feel Rite is to be a source for healthy living in Western New York by providing healthy, pure, and organic products to the community at a good price. We also strive to be a wealth of knowledge for our customers, which is why we spend a good deal of time learning about the products we carry so we can better serve you. We also want to give back to the community both in our support of local products and by supporting local charities and events. We also commit to treating our employees fairly and supporting them in their healthy lifestyles through education and financial support for races and runs.

Our Locations

Feel Rite Fresh Markets in Buffalo on DelawareFeel Rite Fresh Markets in Buffalo is our most central location, close to Delaware Park, the Buffalo Zoo and Buffalo State. As with any Feel Rite location, you’ll find a wide variety of organic, eco-friendly, natural and local products as well as 100% organic produce..

Feel Rite Fresh Markets Williamsville on Transit RoadFeel Rite Fresh Markets in Williamsville is one of our largest locations in Western New York. Our Williamsville location also features bulk organic foods, a large selection of 100% organic produce, an expansive health and beauty department, many all natural and fair trade home and gift items as well as an all Organic Juice Bar and full Cafe… 


Feel Rite in AmherstFeel Rite Fresh Markets in Amherst is a fast paced location, situated just across the street from the Boulevard Mall. Special to the Amherst location are features like bulk organic foods, a large selection of 100% organic produce, many all natural home and gift items as well as an all Organic Juice Bar and full Cafe… 

Feel Rite Hamburg NYFeel Rite Fresh Markets in Hamburg is one of the only places in Hamburg where you can find such a large selection and variety of vitamins and supplements. Special to the Hamburg location are features like a larger health and beauty department, a wide selection of local, free range poultry… 

West Seneca Feel Rite Fresh MarketsFeel Rite Fresh Markets in West Seneca is one of the only places in West Seneca where you can find such a large selection of vitamins and supplements and 100% organic produce… 

What People Say

“The Feel Rite stores are valuable, because they carry unique, reputable product that other stores fail to supply. Definitely worth a visit for you health nuts!”

Sarah
Yelp Review

“I had an amazing experience at Feel Rite on Friday. I was welcomed in by Josh and Jared with friendly smiles….Thank you for hiring such amazing staff.”

Sajith
Yelp Review